Zappos on the Chopping Block via | Bloomberg Last year Shelly Banjo of Bloomberg reported that Zappos could be removed from Amazon’s portfolio which makes the signing of an NBA athlete an interesting play for Zappos. The e-commerce shoe store was once a powerhouse in online sales but has declined some with Amazon’s growth in footwear replacing the need to rely so heavily on Zappos. This is unlike any deal for an NBA player in that Zappos does not have a private label sneaker. Nice Kicks is reporting that Rudy Gay has signed a shoe endorsement deal with Zappos. Source: Rudy Gay Speaks on New Shoe Deal That’s the First of its Kind | Nice Kicks Mandatory Credit: Soobum Im-USA TODAY Sports San Antonio, TX, USA San Antonio Spurs forward Rudy Gay (22) is fouled while shooting by Minnesota Timberwolves shooting guard Jamal Crawford (behind) during the second half at AT&T Center.
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